Up-cycle your SKU-imagery and get the most out of each image.
Vcom Digital can create a variety of compelling content tailored for any channel and audience from just a single image. The next challenge is figuring out what the company should do with all that extra time and money….“team-building” trip to Costa Rica?
a little motion goes a long way
Cinemagraphs are an elegant way to add eye-catching motion while saving the time and money typically spent on video production.
If you haven’t started playing with this image format-now is the time. Panasonic’s Lumix cinemagraph version of their ad was clicked 60% more than the static one. Need we say more?
We suggest always shooting with low contrast, also known as “flat” or “soft”. While shooting with high contrast looks good during the shoot, you compromise important detail which is often not retrievable later when editing!
You can always add contrast in post production to accentuate multiple elements. Shooting with low contrast and then bumping it up in post will ensure higher quality, save you time, and get the most detail out of the photography.
Nearly 10,000 of the top leaders, executives and marketers in the
e-commerce world converged at the 13th annual Internet Retailer Conference & Exhibition (IRCE) June 9-11. If you were able to connect with us at this great event, do stay in touch!
May cover and story shot by Camilla Åkrans
Retouching, Peter Rundqvist of View Imaging:
Vcom Digital’s parent company
Harper’s Bazaar is producing iconic cover photos
for each month’s issue this year in celebration of their
For more on the legacy of Harper’s Bazaar see below: